NPA Solutions is an authorized Apple Pay dealer, allowing you to transform the way your business accepts payment transactions. With the release of the new iPhone IOS system, payment transactions are simplified as payments can now be processed without manually swiping a credit or debit card. For the merchant, not much changes, but for the customer, it’s a whole new way to pay.
Apple Pay is essentially a digital wallet that provides customers the option to pay with the touch of a button, allowing merchants to accept payments without having to manually swipe a card. Although contactless payment processing isn’t new, this revolutionizes this method with a safer, simpler, and more secure means to process payments.
What is Apple Pay?
Apple Pay allows customers to securely store their credit or debit card information in their digital wallet on their IOS system, allowing for the replacement of using plastic cards every time a purchase is made. Although the payment is still made using their credit or debit card, they complete the transaction using their IOS device. It works with EMV, which is the technical standard to ensure chip-based payments and terminals are globally compatible to provide fraud control. In addition, this system also uses NFC to establish a radio connection between devices in close proximity, allowing the payment to go through.
Is Apple Pay Secure?
Customers love it because it’s a simple and secure method of paying for a product or service. The cardholder creates an account with Apple Pay, at which point their card information is entered. Using a unique Token system within a special chip processor, transactions can only be initiated from the device’s individual biometric identification. Each Token can only be used once; thus, protecting against fraud and in the event the device is stolen. Due to the trusted technology, customers are most inclined to make purchases using the simplified method.
Why Should I Choose Apple Pay?
Since Apple Pay is appealing to customers, offering the service encourages customers to choose your business over others as the purchasing process is simplified. As a merchant, businesses benefit from this system as it’s a simple means to accept payments anywhere and at any time.
This is the ideal payment processing solution for merchants who already have POS equipment capable of handling contactless transactions and a compatible Acquirer/Processor. This system accepts Visa, MasterCard, and American Express, allowing you to continue to conduct business as usual. As a merchant, there are no additional fees to use this system; however, the same processing fees from the merchant account provider will remain unchanged as if the card had been swiped manually. The payment will continue to be processed through the existing merchant account.
If you’re ready to revolutionize the way your business handles payment transactions, contact National Processing Alliance today to learn more about Apple Pay.